The fourth edition of Panorama, the exhibition dedicated to new art in and from South Tyrol, presented 33 exponents of contemporary art. The exhibition took place at the Fort of Fortezza-Franzensfeste, South Tyrol, a suggestiv and complex location. Its mazy and ample structure required an accurate design strategy towards particular key elements that help to understand the exhibition.

Beginning with the meaning of pan orama – from greek overlooking everything – we transferred an abstract idea to a concrete concept creating a typographic installation that works on the one hand as a guidance system for the artists works and on the other hand as a meeting point at the beginning of the exhibition tour. Each of the 33 panels that form the lettering “Panoram4” reconstructs symbolically the exhibition composed of 33 south tyrolean artists. The fragmentation of the characters derivating from the installation was then used to create the entire visual communication of the event.

Client: Province of Bolzano-Bozen, Italy
Website: www.provinz.bz.it/panorama
In collaboration with: Claudia Polizzi, Jan Kliewer
Award: Women in Design Award 2012 – aiap (associazione italiana design della communicazione visiva), first prize